CPM & RPM calculator
Work out CPM, RPM or earnings from the other two numbers. Free, instant, no sign-up.
Not every view shows an ad. RPM counts every view; CPM only the monetized ones.
- RPM (per 1,000 views)
- $2.50
- What you earn per 1,000 views, all views counted.
- CPM (per 1,000 ad views)
- $4.17
- Per 1,000 views that showed an ad.
How it's worked out
RPM is your earnings divided by all your views, times 1,000. It's the number to use when you plan, because it already accounts for views without ads.
CPM is earnings divided by only the views that showed an ad, times 1,000. It's always at least as high as RPM.
Estimates only. Real rates change by platform, country, niche and season.